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Sharjah International Bookfair Campaign

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The pencil represents a writer’s weapon, using which he can shape the minds of a nation. It translates and spreads the writer’s thoughts into written reachable words. It is the tool used for vivid interpretation of the mind.

The direction focuses on the carving of pencil tips with different scenarios revealing the wide array of book genres that enlighten the human’s mind and soul and putting focus on the width of possibilities that come from a pencil.

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